With the arrival of the summer, the watermelon campaign officially begins, a symbolic fruit of summer and perfect for beating the heat. Italian producers are ready to put high-quality watermelons on the market, harvested at the right time to guarantee sweetness and freshness. This year, thanks to innovative agricultural techniques, increased production and fruit with an even more intense flavor are expected. The harvest, which extends until September, represents an opportunity for farmers and traders to respond to growing demand, especially in the local and tourist markets.